QR Codes Being Used For Marketing Essay Example for Free

QR Codes Being Used For Marketing Essay For the purposes of this assignment, a QR code for Coca-Cola was used. The image scanned is to the right. This is a QR Code Coca-Cola places throughout sports websites including ESPN.COM which is where this was found. Analysis of the QR Code’s Effectiveness Having found the image on ESPN.COM it was assumed that the next jump point would be to one of their sports drink brands. In fact the QR Code took me to their Facebook fan page and asked me to â€Å"Like† their page. The page has 58.6 million likes and shows friends who are also â€Å"Liked† the brand. As the landing page was the Facebook fan page for the brand, the call to action was to review and look over their content. As the Super Bowl was just last weekend and Coca-Cola had a series of commercials running at this event, there are pictures, out-takes and other items that show how the commercials were made. There is also a series of videos that are used for further supporting and promoting their brand. The Coca-Cola brand page is one of the more comprehensive in consumer advertising with exceptionally rich, varied international content. There is no overt call to action to buy one of their beverages; there is however an exceptional depth to the history of the brand and its progression over time. Coca-Cola is clearly proud of their history in advertising and branding, and use the Facebook timeline to show this well. They have also shown on their Facebook fan page how to create a community extremely well. The continued efforts on the part of Facebook to create communities and show how Coca-Cola fans all share common bounds together is done well. Conclusion Coca-Cola is maintaining and strengthening its brand with this QR code campaign. It is also showcasing how well it integrates the many channels of customer interaction and communication with its social media efforts. The area Coca-Cola needs to improve on however is the placement of this specific QR code. It was on a sports website which have one assume it was for a sports drink. The branding for sports on the Facebook site used as the landing page was so generic to sports, it was more like a billboard. This QR campaign was designed for a very broad, global audience and for that purpose, did extremely well. It could have been improved through the use of more effective, segmented QR codes to specific Coca-Cola sites dedicated to specific interests. Finally, the call to action was vague and more based on building awareness. What Coca-Cola did well however was create a very effective program for driving people to their Facebook page immediately, driving up Likes. Coca-Cola’s branding is predicated on a spread message of refreshment, and they did accomplish this very well. Finally the company did a great job of showing how it has created entertaining commercials and promotions based on their innate expertise in consumer products branding.

Christmas Is A Good Holiday For Many Reasons :: essays research papers

Christmas Is A Good Holiday For Many Reasons   Ã‚  Ã‚  Ã‚  Ã‚  Christmas is a good holiday for many reasons. There are reasons that exist that make Christmas a bad holiday, but for the most part it is a wonderful time of year. Millions of people around the world will agree that Christmas is one of the most fun and exciting holidays. Christmas is a good holiday because students get a vacation from school, people get to exchange gifts with friends and family, and people get to spend time with their families. Those three reasons, among others, help to make Christmas one of the best holidays.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, Christmas is a good holiday because students get a vacation from school. While not in school, students have no homework. That really helps to make the holidays more enjoyable. With no school, students have no reason to get up early so they can stay out late and sleep late in the morning. When Christmas comes around, it means that the school year is half over. If a student has done well the first semester, he or she is sure to survive the second semester.   Ã‚  Ã‚  Ã‚  Ã‚  Next, people get to exchange gifts with friends and family. Exchanging gifts is always fun because people receive new things. Who couldn't enjoy something that was given to them free. Also, people get to give gifts to their friends and family. Giving gifts always gives people that warm happy feeling inside. The most enjoyable part is seeing the gifts that people gave being opened by the people receiving them. That always puts a smile on peoples faces.   Ã‚  Ã‚  Ã‚  Ã‚  Last but not least, people get to spend time with family. Some of the family may not have been seen in a long time so it puts everyone in a good mood to finally see them. Being with family is fun and helps make the holidays more enjoyable. One thing that many families may find interesting is sharing stories.

Globalization and Local/Regional Economy Essay

Globalization as defined by World Bank is the increasing integration of â€Å"economies and societies world wide† (â€Å"World Bank Group,† 2001). Globalization is also perceived as a process or a trend wherein economically speaking, the money flows in the international market unconstrained and capital is reorganized allowing a maximization of profit (Robinson, 2004, n. p). On the other hand, culturally speaking, globalization has the capacity to integrate, adopt, and influence diverse cultures and the power to remove cultural barriers (Rothkop, 1997, n. p). Considering the fact that globalization is crossing over geographical borders, such trend is greatly affecting local and regional affairs at the same time. Las Vegas, Nevada also known as â€Å"The Sin City† is the world’s entertainment capital (â€Å"Las Vegas Convention and Visitors Authority,† 2008). Also famous for its casinos and different recreational activities, the city caters to various people. According to the 2005 U. S. Census Bureau data, the total population of Las Vegas is 538,653 wherein 273,147 people 16 years and above are in the labor force (â€Å"Las Vegas Government,† 2007). This figure shows how financially advantageous it is to invest capital in Las Vegas and to establish business there. Aside from that, the same survey conducted by the U. S. Census Bureau shows that the population of Las Vegas is very diverse such that many people from all over the world resides or works there. There are Asians, Latin Americans, African Americans and Americans (â€Å"Las Vegas Government,† 2007). What is the significance of the city’s diverse cultural affiliates and its highly advantageous economic status? Taking the concept of globalization into consideration, noting the importance of Las Vegas’ society will be very beneficial for the domestic affairs and stability of the city. Las Vegas is filled with entertaining games and activities like casinos, amusement parks and bars. These can open opportunities for the city to promote its services to the global arena. As characterized by globalization, the flow of money towards Las Vegas will be unconstrained since many investors in the international market see a great advantage in placing their stocks in the businesses held in Las Vegas like in the hotels and casino gaming industry. Aside from the flow of money via the negotiations in the international market, the city also employs cash from the local market through their visitors and tourists availing their services. Through all these economic undertakings, the people in the local and regional areas of Las Vegas will really benefit since there is a high inflow of cash and greater socio-cultural development projects for the people. In relation to the socio-cultural implication of the services and some goods in Las Vegas, there is also the observable manifestation of globalization. As what was stated earlier, globalization includes overcoming territorial boundaries and crossing over. Statistics show that in Las Vegas, 19. 4% of the residents are also foreign language speakers aside from being English speakers (â€Å"Las Vegas Government,† 2007). This means that many of the people in Las Vegas are foreigners who also avail the goods and services in the city. Moreover, since there is a huge influx of Latin Americans in the U. S. , the said trend also spills-over in Las Vegas where many Latin Americans work in shops and also holds businesses there. Also, through Las Vegas’ theatre, arts, music, cuisine and other cultural undertakings, they are also able to transcend borders right at their very city where various performers and artists from around the world presents (â€Å"Las Vegas Convention and Visitors Authority,† 2008). It is observable from this analysis of Las Vegas’ cultural and economic affairs that globalization is, indeed, an international trend and is greatly affecting the local agenda of states. It is therefore important to not always be reminded of the influence of globalization when a state is creating their policies both in the economic and socio-cutural aspects. References Las Vegas Convention and Visitors Authority. (2008). Las Vegas. Retrieved May 6, 2008 from http://www. vegas. com/. Las Vegas Government. (2007). Facts and Statistics. Retrieved May 6, 2008 from http://www. lasvegasnevada. gov/. Robinson, W. (2005). A Theory of Global Capitalism. Maryland: John Hopkins University Press. Rothkop, D. (1997). In Praise of Cultural Imperialism? Effects of Globalization on Culture. Retrieved May 6, 2008 from www. globalpolicy. org/globaliz/cultural/globcult. htm. The World Bank Group. (2001). Globalization. Retrieved May 6, 2008 from htp://www1. worldbank. org/economicpolicy/globalization/.

USS Oklahoma (BB-37) at Pearl Harbor